Tag: Research Reports

Alphabet Research Report

Alphabet is the parent company of Google and they make money primarily through three ways: (1) Advertising revenue accounts for the lion share of their revenue. This comes from the Google Search, Youtube and Google Network partners’ properties (“Google Network properties”). (2) Non-advertising revenue such as Google Play, hardware, and YouTube non-advertising. (3) Google Cloud. Let’s dive into the mechanics of each segment. Advertising Revenue ...

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