It has been an exciting and impactful year, to say the least.
It is the year I quit my job and plunged waist deep into entrepreneurship full-time. The experience reminds me of an ancient Chinese saying that goes “break the kettles and sink the boat (破釜沉舟)”, which refers to Xiang Yu’s order for his troops to sink their boats and destroy all but three days worth of rations in order to force his men to choose between prevailing against overwhelming odds within three days or die trapped before the walls of the city with no supplies or any hope of escape.
Despite being heavily outnumbered against the Qin forces (20,000 versus 300,000), this act of destroying their alternatives for escape committed his troops and they emerged victorious.
As soon as I resigned and committed to doing this full-time, I started executing my blueprint.
My business blueprint was built around three constraints:
(1) It must be scalable with a one-man operation
(2) Low burn rates
(3) Do what feels like play to me but is work to others
The internet gave me the opportunity to scale while minimizing fixed and incremental costs (exactly the type of companies I invest in), and analyzing companies has always been my passion. Therefore, I decided to launch an investment research service.
The day I launched my subscription on April 15, 2021, it was nerve wracking as hell.
There were plenty of doubts in my head, “will people actually bother to take out their credit card and pay for my content?”
For one year, I published one to two articles weekly with the goal of sharing the investing frameworks that I learned from the world’s best investors.
At this point, I hadn’t published any research reports yet, had no testimonials, and had done very little marketing (seriously, I just sent an email to my subscribers informing them I was launching an investment research service).
When subscriptions started coming in, I took a deep breath of relief. The fact that readers found my content beneficial was more important than anything.
Now, eight months later, I am grateful for the growth of my subscriber base and for the trust my early readers had in my work.
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