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MercadoLibre: Can Shopee Break It? (Part 3)

Thomas Chua by Thomas Chua
9 January 2026
in Investing
14 min read

Insider Stocks · For members

An entry from my investing journal, for members.

Shopee is grabbing market share in Brazil. Amazon is expanding fulfillment. MELI responded by cutting free shipping thresholds. Part 3 examines the competitive threats, the reinvestment decision, and what the business is worth at 26x forward earnings.

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The rest of this entry is for members

Before I buy a business, and before I sell one, I write up what I see: what it earns, what it’s worth, what could break it. Members read every entry, back to 2021. At least two new entries a month, more during earnings season.

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