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Booking’s $9 Billion Float: The Hidden Cash Engine

Thomas Chua by Thomas Chua
17 October 2025
in Investing
14 min read

Insider Stocks · For members

An entry from my investing journal, for members.

CEO Glenn Fogel says Booking has no moat. The numbers say otherwise: $9 billion in customer float, 65% direct traffic, and 22% of shares bought back since 2022. Here's what most investors miss about the business model transformation.

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The rest of this entry is for members

Before I buy a business, and before I sell one, I write up what I see: what it earns, what it’s worth, what could break it. Members read every entry, back to 2021. At least two new entries a month, more during earnings season.

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Everything I’ve written on Booking Holdings →

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