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Booking Holdings: Death by Agent, Round Two

Thomas Chua by Thomas Chua
16 October 2026
in Investing
10 min read

Insider Stocks · For members

An entry from my investing journal, for members.

The market has once again decided that OTAs will get slaughtered by AI agents, this time by Meta’s Muse. So I ran a premortem on Booking Holdings: it’s 2029, room nights are shrinking, what happened? Four things would have to go wrong. I’m sceptical, for now.

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Before I buy a business, and before I sell one, I write up what I see: what it earns, what it’s worth, what could break it. Members read every entry, back to 2021. At least two new entries a month, more during earnings season.

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More on Booking Holdings

  • Airbnb Grew Twice as Fast as Booking, What Happened?11 August 2026
  • For membersThe $100k Stock Market Shopping List (July 2026 Edition)10 July 2026
  • For membersWhere I’m Deploying Capital Right Now27 February 2026

Everything I’ve written on Booking Holdings →

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© 2026 Steady Compounding - By Thomas Chua

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