Meta just built itself a new front door. By front door I mean the first place you go when you want something: a product, a hotel, a cheaper insurance plan. For years that door has been a search bar or a shopping app. Meta already owns the front door for your attention. Muse, its new AI agent, is its bid for the front door to everything else. And whoever owns the door decides who gets seen, and eventually charges for it. Back on 3 August I wrote about the market hating on Zuck for handing Meta Superintelligence Labs (MSL) a substantial chunk of Meta's compute instead of renting it out at ...
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