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AI Sends Booking.com Less Than 1% of Its Room Nights So Far

Thomas Chua by Thomas Chua
12 November 2026
in Investing
14 min read

Insider Stocks · For members

An entry from my investing journal, for members.

AI agents made the headlines in September, and Meta says travel is one of the top use cases for Muse. So I zoomed in on what Booking, Expedia, Airbnb and the hotel chains are seeing. They all said it's not significant yet. Plus Booking's Q3 2026 results, the weak guidance, and the one competitor I'm watching.

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Before I buy a business, and before I sell one, I write up what I see: what it earns, what it’s worth, what could break it. Members read every entry, back to 2021. At least two new entries a month, more during earnings season.

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More on Booking Holdings

  • For membersBooking Holdings: Death by Agent, Round Two16 October 2026
  • Airbnb Grew Twice as Fast as Booking, What Happened?11 August 2026
  • For membersThe $100k Stock Market Shopping List (July 2026 Edition)10 July 2026

Everything I’ve written on Booking Holdings →

Tags: Booking HoldingsInsider StocksPremiumupdates

© 2026 Steady Compounding - By Thomas Chua

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