# Figuring out a company’s intrinsic value with PE ratio

The price-earnings (P/E) multiple is one of the most popular tools which analysts use to value stocks. A company trading at 10x P/E implies that for every $1 in net income generated investors are willing to pay $10 or a 10% earnings yield.

Despite its popularity, it remains one of the most ~~misused~~ misunderstood metric. A share valued at 30x P/E might not be expensive relative to another stock trading at 15x PE. Likewise, a share trading at lower P/E today, when compared to its 10-year median P/E, does not imply that it is a bargain.

To apply this tool, we must first deconstruct the P/E ratio to better understand what goes in. The P/E ratio is a short-cut to arrive at the **Discount Cash Flow **valuation. The most sensible way to determine the worth of a business is to estimate the cash flows a business will generate for its owners over time, and then discount these cash flows back to their present value.

Hence, to figure out the intrinsic value we need to ask ourselves these questions:

- How much free cash flow (FCF) will the business generate over its lifetime for shareholders?
- Can the business grow?
- What is the discount rate (i.e. required rate of return/cost of capital)?

In this post, we are going to focus on the relationship between – (1) the amount of *cash flow the business generates *and (2) its *ability to grow* this future stream of cash flow.

This brings us to the next question, *Why is the cash flow available to shareholders different across companies?* Two companies with the same amount of revenue and net income may well generate different levels of cash flow for shareholders.

This is because different companies require different amounts of *reinvestment *in their business for growth. The more a company needs to reinvest to achieve growth, the less the company retains for shareholders. And this variation is largely driven by the differences in the **return on invested capital (ROIC)** achieved.

## ROIC’s impact on FCF & Growth

Consider two companies, Company A and Company B both generate $1 of earnings per share. Both companies aim to grow their earnings by 10% next year. It would require the companies to reinvest their earnings for expansion.

The key is understanding *how much capital* is required for each company to achieve a growth of 10% in earnings?

Suppose Company A is able to generate 60% ROIC (similar to a business like Mastercard). This means that every $1 invested in the business, results in a 60% growth in earnings. For it to grow its earnings by 10%, Company A would only need to reinvest 16.7% of this year’s profit. Since a 60% return on 16.7% of current earnings will create a 10% increase in profit. This means that Company A is able to distribute 83.3% of current year’s earnings, or 83.3 cents of the $1 in earnings back to shareholders, through dividends, share buybacks, or by reducing its debt.

On the other hand, Company B is only able to generate 12% ROIC (similar to the S&P 500’s average). To grow its earnings by 10%, it would need to reinvest 83.3% of its earnings. Since a 12% return on 83.3% of current earnings will create 10% more profit. This leaves only 16.7 cents of the $1 in earnings for Company B’s shareholders.

Here we can see that Company A’s ROIC is 5 times greater than Company B’s. To achieve the same growth of 10%, Company B needs to reinvest 5 times its earnings compared to Company A.

Essentially, this shows us that not every dollar of earnings is worth the same amount. Although both companies have the same earnings per share of $1 and generate 10% growth, they require different reinvestment rates. Thus, it boils down to the **ROIC that a company is able to generate.**

All else constant, a company with a higher ROIC should command a higher P/E multiple and vice versa. *A company trading at 30x P/E and another company trading at 12x P/E could both be fair value.*

We need to dig deeper into its ROIC and evaluate its sustainability.

## Why growth may destroy value

Not all growth is good for shareholders. For growth to generate value for shareholders, its ROIC must be greater than its cost of capital.

The S&P 500 index has returned an average of approximately 10% since inception. Hence, we can consider using 10% as the cost of capital. When deciding whether or not to grow, management should evaluate whether the ROIC from reinvesting earnings could exceed 10%.

If ROIC is 8%, reinvesting for growth would reduce value for investors. Companies should choose to distribute out all its earnings to shareholders as the returns from reinvesting earnings fails to exceed the cost of capital of 10%.

The best way to think about this is to imagine a company borrowing at 10% interest rate and investing for 8% returns. Every dollar borrowed to invest for growth would result in a -2% returns for shareholders. While the cost of equity capital isn’t an interest expense, it is an** opportunity cost**

*for investors.*

It is important to be aware of this. Even if companies have the same earnings per share and the same growth rate does not mean that they are worth the same P/E multiple. Because *ROIC makes a huge difference* to whether growth adds value, or destroys value.

## How to think about the P/E ratio

In assessing the worth of a company using the P/E ratio, we must first consider whether the company is able to generate ROIC in excess of the cost of capital and growth second. Growth only creates value if the investments generate a return in excess of cost of capital.

For example, here is a quick and dirty way to evaluate Apple’s P/E ratio:

It has traded at P/E of below 10x two times over the past decade (points A and B). This is way below Apple’s average P/E ratio. Mr Market was essentially saying that Apple is unable to maintain its ROIC and was unlikely to grow further.

When compared with the broad market’s valuation (S&P 500). Apple was also below the market’s valuation P/E ratio of 17x during point A and 21x during point B. Mr Market was telling us that Apple’s ROIC and growth will be lower compared to the average American company.

Investors should then evaluate if the current P/E *underestimates* Apple’s ROIC and growth going forward.

In hindsight, Apple continued to generate a high ROIC of approximately 30% and grew its EPS at a CAGR of 11.13%. A rate far above the S&P 500’s ROIC of 12% but lower than Apple’s historical average ROIC of 40%. Apple should rightfully have suffered a P/E contraction. But Mr. Market over discounted Apple with its P/E collapsing below the average S&P 500 companies’ P/E multiple.

Mr. Market eventually corrected Apple’s P/E multiple. Investors who have been right on *evaluating its ROIC and growth*, and bought Apple when it was trading at P/E multiple of ~10x would generate handsome returns of approximately 600% in 7 years and more than 300% in 4 years if they bought in at points A and B respectively.

For more information on understanding P/E ratios, readers may check out the white papers published by Epoch Investment Partners and Michael Mauboussin.

I also wish to share that I’m currently reading the updated version of the book Joys of Compounding by Gautam Baid. This book is highly recommended, and it is incredibly helpful in improving my thoughts about personal finance, investing, and life in general.

*You can also follow my Facebook page for updates **here**!*

## 4 Replies to “Figuring out a company’s intrinsic value with PE ratio”

what are some downsides of using ROIC as an indicator?

Great question! For ROIC the challenge lies in evaluating whether it is a flash in a pan or is it sustainable. Cases whereby it is a flash in a pan:

1. Cyclical industries such as oil and gas. During periods of high oil prices (e.g. 2008-09), companies in O&G were highly profitable. However, most of them are unable to generate ROIC above Cost of capital after that period.

2. A fad – Such as Gopro, sales skyrocketed when it first came out and it was everywhere. But it soon proved to be a fad and demand died down, bringing the ROIC down with it.

As investors we need to identify the sustainability of the company’s competitive advantages (i.e. moat) to ensure that the high ROIC can stay high.

Also equally important, it is important to know when it is in the “too hard” pile. Personally, I can never figure out if Lululemon is a fad or is atheletic wear as a fashion a permanent trend. Would it end up like GAP hoody trend? That is too difficult for me so I just move on to the next company that is within my circle of competence.

Very interesting article! Thank you. Where can we find current reliable ROIC data for all US (and Canadian) companies?

Thanks for reading! You can consider the few resources:

https://quickfs.net/

https://www.koyfin.com/home

http://www.morningstar.com